The Short Version: whenever Marie Antoinette mentioned, “Let them consume meal,” it would likely have already been because she was actually hogging every Michel et Augustin cookies for by herself. Youth friends Michel and Augustin came across in middle school, and, whenever they found their xxx 9-to-5 tasks to get unfulfilling, they started a cookie organization with a foundation in French pastry. Quickly forward 13 years, in addition to two pals have actually offices in France and ny and are seducing society the help of its cookies, pastries, yogurts, mousses, and various other sweets made out of straightforward, pronounceable materials. The duo in addition instructs aspiring bakers that learning the art of French pastry is actually attainable through their particular recipe books and interactive available house courses. Michel and Augustin’s fantasy is simple: to make the world laugh and bond over a shared passion for candies.
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The storyline of Michel et Augustin started simply sufficient. Two young men started palling around in middle school and became good contacts. But, as with many teenage relationships, the two parted means after graduation to follow along with their very own routes.
Michel discovered themselves employed in money in New York, and Augustin was actually in marketing for Air France. But both eventually turned into disillusioned aided by the 9-to-5 work associated with the world of business. They reconnected therefore the duo devised a wild want to find out all 1,263 bakeries in France and develop the basics of top confectioneries the united states was required to provide. They penned a novel about any of it â their unique very first cooperation!
After finishing their own quest, in 2004, Michel and Augustin aproned-up and place from a fresh adventure: baking in Augustin’s cooking area. Their particular mission would be to make a type of cookies along with other sweets made out of 100% natural ingredients and really love. And, after tirelessly testing and tasting over 300 dishes, their unique very first concoction was born: the small spherical butter cookie. Michel et Augustin was created!
The two found fast achievements, and continue steadily to innovate a lot more tasty creations, for example a decadent natural yogurt in a bottle, which had been discovered only once Michel and Augustin understood their particular prized cow could generate over butter. They market their products or services with all the trademark “kookiness” as well as the delight they infuse to their delicious snacks.
Dispersing a fascination with French Pastry across the World
Michel et Augustin is about more than just generating a tasty cookie. The business is actually curved on attracting from France’s wealthy culinary history generate masterful desserts.
“It isn’t really practically cookies â it is more about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “Almost everything we make is related to French pastry methods. We now have a truly strong connection with pastry creating as an organization.”
But Lily informed us an attraction for and expertise of French pastry is not just reserved your product developers (they call them the “recipe team”) at Michel et Augustin. A portion of the businesses kooky tradition is actually sharing the enthusiasm and knowledge of pastry producing thus every person in the group, in France and Brooklyn, can teach getting a French pastry cook and do the nationwide test (known as a “C.A.P.”). This way, everybody is able to be involved in innovating new dishes and speak knowledgeably with enthusiasts, customers, and customers.
“once per week in France and once four weeks in ny, our Banana Farm (“office”) becomes a pastry class where we are going right through a traditional curriculum of French pastry and education for the official certification,” she mentioned. “It doesn’t matter if you are a webpage creator or even in product sales â the opportunity is promoted for every.”
Though Michel et Augustin offers a more expansive line in France, the firm sticks for the same basics and maxims of creation for all services and products.
“the one thing our products share is a real awareness of style and also to the constituents,” Lily said. “We concentrate on the quality and simpleness with the components, and then try to maintain the element listing as pronounceable as is possible.”
This outcomes not only in a yummy decadence, and a goody you can be ok with ingesting along with your special someone.
An accumulation of Treats Perfect for revealing along with your Sweetheart
Thereis only anything about discussing sweets that starts your day appropriate or comes to an end an excellent day. And Michel et Augustin’s productions had been designed for simply these occasions.
“It is a moment in time of indulgence at the end of a night out together,” Lily stated. “its delicious making with thoroughly clean materials, and this makes the moment much much better. It feels good to indulge.”
With many worthwhile snacks available, there’s really no have to choose only one. While there are lots of more possibilities in France â from candy mousse to decadent yogurts and, however, one-of-a-kind cookies â there are numerous solutions in the usa and.
Lily ended up being fast to suggest the perfect snacks provide to or take pleasure in with that special someone.
“our very own popular cookie is actually our 4-Cookie Squares,” she said. “they might be like little square tarts, come in three flavors, and may end up being therefore easily discussed. We supply Cookie Buttons, which are hazelnut chocolate processor chip cookies with hazelnut ganache internally. They arrive in packages of two â one personally, one for you!”
For partners which enjoy their particular early morning routine with each other, Lily informed us Puff Palmiers tend to be a gorgeous a.m. alternative.
“they might be puff pastry and taste like Elephant Ears,” she mentioned. “they truly are super light and flaky and just the thing for revealing more than morning meal with coffee or at tea time.”
Whether both you and your honey tend to be chocoholics or appreciate the fragile butteriness of caramel (or everything in between), Michel et Augustin features a worthwhile treat for revealing (or sneaking off with on your own clandestine cookie affair).
Become involved In the Banana Farm
Michel et Augustin’s approach is the fact that delight of desserts is within the posting. So it should be no surprise society wedding is a sizable the main business’s company mission. Everyone is invited to eliminate in and chat (and taste cookies) at their own Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This mindset began from the very beginning associated with the company and is also element of the key. And Lily noted this philosophy is actually exemplified during the company’s available houses.
“immediately, Michel and Augustin opened up the doorways of the apartment to neighbors, pals, consumers, and passersby, for individuals supply them opinions, to taste snacks, to taste brand new dishes these people were evaluating, and go out with them and discuss whatever they were carrying out,” she mentioned. “It’s something that’s really important to us now.”
Open house from the Banana Farm happen in the basic Thursday of every month in France and nyc. Lily informed you these events present a manner for the company to give back to the community by teaching all of them towards history and strategies of French pastry.
“We invite everyone, family members, buddies, consumers, and buyers to come share meals,” she mentioned. “We carry out style tests, focus teams, and play video games. It is a genuine neighborhood event.”
It is not only enjoyable and tummy-pleasing to attend, however if you lack a cookie companion, just imagine all the other treat aficionados you could fulfill in the Banana Farm. In the end, if someone wants Michel et Augustin treats, you know they’ve great style, and you will have something you should connect more than.
Michel et Augustin: devoted to Random Acts of Kookiness
In correct Michel and Augustin form, the duo started a Random Acts of Kookiness initiative to motivate and delight the general public. From a tribute to Michael Jackson for the cookie rectangular event and their torrid Greek tale, Michel and Augustin infuse hilarity and pleasure into all they actually do. You can observe exactly why their own treats are incredibly addicting â they truly are created using natural ingredients and great vibes.
Up next for your organization is actually a cookbook that aims to assist United States readers among others tackle the intimidation of French pastry.
“We’re producing a French pastry cookbook for the US, and it’s really about having fun with these very hard recipes,” Lily said. “We’re breaking it down and stating it can be done. Whenever we can, everyone can, and in addition we’re revealing all of our progress.”
Michel et Augustin normally trying launch their famous chocolate mousse in america.
“our very own fantasy for our chocolate mousse is seduce America’s tastebuds.”
And, after tasting the company’s cookies alongside treats, the usa is actually undoubtedly in for a lengthy romance with that mousse.
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